From utility to utopia, high end to high street, Brit Chic, a collection of films from the BFI, salutes the trends and trendsetters who heightened our sartorial senses and inspired today's trailblazing British designers. The course of fashion history changed forever as Britain sought to escape austerity in the wake of WWII. Meet a Royal Navy Wren who dreams of ditching her ‘40s utilitywear to model sumptuous gowns by Norman Hartnell which anticipate Dior's New Look. Learn how the latest trends became increasingly accessible thanks to British industry in the ‘50s, and TV put fashion at the forefront of a blossoming consumer culture. Join the cool kids on the King’s Road as the ‘60s start to swing, go behind the scenes at iconic emporium Biba, and hear Ossie Clark and Mary Quant discuss their craft. Hang out with the punks to witness ‘70s DIY fashion in all its counter-cultural glory, discover Peter Greenaway's innovative portrait of style maverick Zandra Rhodes, and glimpse rare footage of Vivienne Westwood's iconoclastic designs.