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Sweat

Magnus von Horn

Following its debut at Cannes last year, Swedish director Magnus von Horn’s accomplished study of a social media influencer Sweat has gone on to collect awards and glowing critical praise around the globe, confirming him as a rising talent to watch. 

“Few films have portrayed social media influencer culture as accurately and empathetically”

Magdalena Koleśnik is Sylwia, a beloved fitness influencer in Warsaw with hundreds of thousands of social media followers, lucrative endorsement deals, and glamorous photo spreads in magazines. Her clothes are stylish, her body impossibly toned, but off-camera, all is not well, and there’s more than a hint at the anxieties she struggles to contain. As she begins to share more of her day-to-day struggles online, growing pressure from concerned sponsors and her increasingly obsessive fans force Sylwia to confront both her deepest insecurities and her lifestyle’s exhausting demands.

Few films have portrayed social media influencer culture as accurately and empathetically as Sweat. Magnetically played by Kolesnik, Sylwia feels three-dimensional, a woman desperate for intimacy amidst the alienation of online fame. She is not vacuous but well-meaning, a competent business owner who genuinely believes in what she is selling.  But like so many of us, her lifestyle has become reliant on social media to a damaging extent.  


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